Groce is an online store that procures for customers, high-quality, ethically sourced food from their nearby local shops, stores, and suppliers of any culture. Our objective is to always provide our esteemed customers with safe delivery of their food with reputable riders who will take on the task collecting order from 1 to as many stores as needed. The business concept focuses on providing for customers’ needs in supporting them in their regular shopping without having to leave their house or taking a break from their duties.


Our main competitive advantage is meeting the needs of customers from multiple ethnicities, ages and generations. Some of these customers may have to visit 3 to 5 stores to complete their shopping. This can be time consuming and not always convenient, especially to those who are disabled and elderly. Most, if not all, of the current grocery delivery market is generic and takes a one size fits all approach to their customers. We have chosen to go with an agnostic approach so customers can pick and choose to get the benefits of each store.